The story of VOLA started in 1935 with the TOUSSAINT company, who created a ski wax factory in Colmar (France). With no ski lifts, the waxes helped the skier climbing the hill and sliding downhill. The company created the brand "Parsenn"​ (name of the longest ski slope at that time) and the graphic still used today: a mountain goat surrounded by a triangle.

In 1960, targeting an international market, the Parsenn brand has been changed to VOLA brand : a word that is easier to use in many languages. Adrien Duvillard, for alpine skiing, and Jean-Paul Pierrat, for nordic skiing, brought their skills in the constant improvement of products.

Then, in 1995, the company knows a renewal following a major restructuring. The 3rd generation takes the lead of the company. Vola has been linked at that time with Soft Control, which developped timing equipment.

Nowdays, Vola is distributed in 31 countries around the world and has 30 employees. The company imports the brands Cober, Energiapura, KV + and SPM in France. VOLA sales its own helmets, ski goggles, alpine ski poles and sunglasses. The Timing department creates its own timing, live video and clip video softwares and imports Alge, Tag Heuer, MyLaps and Brower.